Discover Cranfield's proven process for managing key accounts profitably 

Equipping yourself with the latest research and thinking to develop your key customer relationships can make a fundamental difference to business efficiency, organisational performance and your key accounts profitability.

For the past twenty years, Cranfield has pioneered the development of the discipline in Key Account Management (KAM). Our KAM Best Practice programme is based on processes and tools developed by many world leading businesses with supply chain at the heart of their delivery model and who are members of Cranfield’s KAM Best Practice Research Club.

KAMBP Brochure Download