Key Account Management Best Practice Brochure Download

Discover Cranfield's proven process for managing key accounts profitably

Equipping yourself with the latest research and thinking to develop your key customer relationships can make a fundamental difference to business efficiency, organisational performance and your key accounts profitability.

For the past twenty years, Cranfield has pioneered the development of the discipline in Key Account Management (KAM). Our KAM Best Practice programme is based on processes and tools developed by many world leading businesses with supply chain at the heart of their delivery model and who are members of Cranfield’s KAM Best Practice Research Club.

The Key Account Management Best Practice programme shows you how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic accounts.

Guidance through practical tools rather than simply transfer knowledge, leaving with a draft three-year key account plan for a chosen customer.
Developing customer-focused strategies.
Creating powerful value propositions that deepen customer relationships.
Networking and exchanging best practices with industry experts and peers
More confident, more focus and energy