Key benefits to attending include:

• Increasing profitability through sales strategy.

• Align sales with your business strategy.

• Understand and then reverse all areas of sales underperformance.

• Focus on strategic selling to develop sustained competitive advantage.

• Making the personal transition from sales manager to sales director, or give you the confidence that you have done so.

   

Who should attend?

Typically senior execuitves involved in strategic selling and customer management, with high-level business responsibilities. These include but aren't limited to:

• Sales Directors and Managers.

• Directors and Managers of Global or Key Accounts.

• Business Development Directors and Managers.

• Commercial Directors.