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    World Class Key Account Planning
    By Dr. Sue Holt On June 9, 2019

    World Class Key Account Planning

    As the late great Sir John Harvey Jones said:

    “Planning is an unnatural process; it is much more fun to do something. And the...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Key Account Management and Procurement
    By Mark Davies On June 5, 2019

    Key Account Management and Procurement

    Mark Davies, visiting fellow at Cranfield, conveys how important is it for key account managers to develop relationships with...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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