<img height="1" width="1" style="display:none" src="https://pool.admedo.com/pixel?id=152384&amp;t=img">

The Blog

Actionable insights from across the Cranfield network

BECOME A MEMBER

Creating compelling customer value propositions

Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...


( read )

Tags: Cranfield School of Management, leadership, featured learning,

Implementing Key Account Management: To plan or not to plan…

Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...


( read )

Tags: Cranfield School of Management, leadership, featured learning,

Talk to us about your world

Call us on +44 (0)1234 754500