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    Creating compelling customer value propositions
    By Mark Davies On March 7, 2019

    Creating compelling customer value propositions

    Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large...


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    Tags: Cranfield School of Management, leadership, featured learning,

    Implementing Key Account Management: To plan or not to plan…
    By Dr. Sue Holt On February 21, 2019

    Implementing Key Account Management: To plan or not to plan…

    Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...


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    Tags: Cranfield School of Management, leadership, featured learning,

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