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Actionable insights from across the Cranfield network

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Democratisation of Analytics in Marketing

It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Marketing and Sustainable Organisation Growth

Cranfield’s Professor Emeritus, Malcolm MacDonald and colleagues, writes in their book Marketing Due Diligence , that it is the...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain

For the past 25 years, we marketers have been cheerleaders for own demise. We bemoan our lack of influence at the Board and...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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