The Blog

Actionable insights from across the Cranfield network

BECOME A MEMBER

Malcolm McDonald's Ten Guidelines for Profitable Key Account Management

Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the...


( read )

Tags: Cranfield School of Management, featured learning, featured leadership,

Key Account Management: What have you done for me lately?

We can be very proud of having a key account management (KAM) programme in place, but:


( read )

Tags: Cranfield School of Management, featured learning, featured leadership,

What does a great key account manager look like?

The key account manager role is very different from that of a traditional salesperson, and increasingly many key account managers...


( read )

Tags: Cranfield School of Management, featured learning, featured leadership,

Develop customer relationships - I want you to be my partner for life!

The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...


( read )

Tags: Cranfield School of Management, featured learning, featured leadership,

HubSpot Video

Talk to us about your world

Call us on +44 (0)1234 754500