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    Implementing Key Account Management: To plan or not to plan…
    By Dr. Sue Holt On February 21, 2019

    Implementing Key Account Management: To plan or not to plan…

    Ask organisations to list the essential ingredients of a Key Account implementation and Key Account Plans will always feature on...


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    Tags: Cranfield School of Management, leadership, featured learning,

    Adopting Key Account Management - 12 Mistakes to Avoid
    By Mark Davies On January 28, 2019

    Adopting Key Account Management - 12 Mistakes to Avoid

    Planning for success can be daunting for organisations that recognise they need to focus on managing a portfolio of fewer (but...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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