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Malcolm McDonald's Ten Guidelines for Profitable Key Account Management

Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are...


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Tags: Cranfield School of Management, featured learning, featured leadership,

The Key Account Management Framework

For organisations looking to implement key account management, Mark Davies, visiting fellow at Cranfield School of Management,...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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