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    Malcolm McDonald's Ten Guidelines for Profitable Key Account Management
    By Professor Malcolm McDonald On October 28, 2019

    Malcolm McDonald's Ten Guidelines for Profitable Key Account Management

    Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    The Key Account Management Framework
    By Mark Davies On June 27, 2019

    The Key Account Management Framework

    For organisations looking to implement key account management, Mark Davies, visiting fellow at Cranfield School of Management,...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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