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    Democratisation of Analytics in Marketing
    By Professor Stan Maklan On September 16, 2019

    Democratisation of Analytics in Marketing

    It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Multi-Omni Channel Retail Supply Chains
    By Professor Richard Wilding OBE On September 5, 2019

    Multi-Omni Channel Retail Supply Chains

    Multichannel and Omni channel supply chains - what are they and what is the difference?


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    Tags: Cranfield School of Management, leadership, featured learning,

    The Performance Project: Performance at the Edge
    By Pippa Bourne On September 2, 2019

    The Performance Project: Performance at the Edge

    When you think about F1 motor racing, what comes to mind? Perhaps you think about the noise of the cars, that powerful deep roar...


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    Tags: leadership, featured leadership, featured sidebar all,

    Key Account Management: What have you done for me lately?
    By Professor Rodrigo Guesalaga On August 29, 2019

    Key Account Management: What have you done for me lately?

    We can be very proud of having a key account management (KAM) programme in place, but:


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    How The Omnichannel May Fail
    By Dr Soroosh Saghiri On August 18, 2019

    How The Omnichannel May Fail

    It’s hardly news that several years of intense competition have left traditional bricks-and-mortar retailers reeling - in many...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Marketing and Sustainable Organisation Growth
    By Professor Stan Maklan On August 14, 2019

    Marketing and Sustainable Organisation Growth

    Cranfield’s Professor Emeritus, Malcolm MacDonald and colleagues, writes in their book Marketing Due Diligence , that it is the...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    What does a great key account manager look like?
    By Dr. Sue Holt On August 11, 2019

    What does a great key account manager look like?

    The key account manager role is very different from that of a traditional salesperson, and increasingly many key account managers...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Develop customer relationships - I want you to be my partner for life!
    By Professor Rodrigo Guesalaga On August 8, 2019

    Develop customer relationships - I want you to be my partner for life!

    The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Resilient organisational cultures don’t just happen by chance; so are you developing your leaders to create one?
    By Lester Coupland On August 6, 2019

    Resilient organisational cultures don’t just happen by chance; so are you developing your leaders to create one?


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    Tags: Cranfield School of Management, leadership, featured leadership,

    Key Practices of Presence
    By Dr Diana Theodores On July 25, 2019

    Key Practices of Presence

    Presence is about being present


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    Tags: leadership, featured leadership, featured sidebar all,

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