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The Blog

Actionable insights from across the Cranfield network

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Key Account Management and Procurement

Mark Davies, visiting fellow at Cranfield, conveys how important is it for key account managers to develop relationships with...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Crafting a Value-Creating Sales Strategy

Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Why leaders find their purpose on walkabout

There are many practical reasons why we spend our working lives in offices, meeting and conference rooms, but it doesn’t mean...


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Learn to navigate key career transitions

I was chatting to a fellow runner recently, while on our regular 5km route, about my work in helping individuals switch jobs....


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5 ways in which your professional development benefits your team

As an employee, when you consider undertaking learning and development, you’re most likely to be thinking about how that...


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中国大妈 - The impact of labels

In China it is very common for people to gather in parks, or under flyovers, indeed anywhere there is an open space. Some time...


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Procurement – Creating organisational Value

With a wider view than purchasing cost management, procurement is the organisation’s gateway to external resources, which are...


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Tags: Cranfield School of Management, featured learning, featured leadership,

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