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    Key Account Management and Procurement
    By Mark Davies On June 5, 2019

    Key Account Management and Procurement

    Mark Davies, visiting fellow at Cranfield, conveys how important is it for key account managers to develop relationships with...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    By David Deegan On May 30, 2019

    "Warm a heart"​ - Are your organisational values making an impact?


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    Tags: Cranfield School of Management, featured learning, learning,

    Crafting a Value-Creating Sales Strategy
    By Professor Javier Marcos-Cuevas On May 20, 2019

    Crafting a Value-Creating Sales Strategy

    Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Executive Insight - What is World Class Key Account Management?
    By Dr. Sue Holt On May 16, 2019

    Executive Insight - What is World Class Key Account Management?


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Why leaders find their purpose on walkabout
    By Jon Sykes On May 15, 2019

    Why leaders find their purpose on walkabout

    There are many practical reasons why we spend our working lives in offices, meeting and conference rooms, but it doesn’t mean...


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    Tags: Cranfield School of Management, featured learning, learning,

    Learn to navigate key career transitions
    By Paula Broadbent On May 15, 2019

    Learn to navigate key career transitions

    I was chatting to a fellow runner recently, while on our regular 5km route, about my work in helping individuals switch jobs....


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    Tags: Cranfield School of Management, featured learning, learning,

    5 ways in which your professional development benefits your team
    By Cranfield School of Management On May 13, 2019

    5 ways in which your professional development benefits your team

    As an employee, when you consider undertaking learning and development, you’re most likely to be thinking about how that...


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    Tags: Cranfield School of Management, featured learning, learning,

    中国大妈 - The impact of labels
    By David Deegan On May 13, 2019

    中国大妈 - The impact of labels

    In China it is very common for people to gather in parks, or under flyovers, indeed anywhere there is an open space. Some time...


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    Tags: Cranfield School of Management, featured learning, learning,

    Motivating, incentivizing and rewarding for Key Account Management
    By Professor Javier Marcos-Cuevas On May 10, 2019

    Motivating, incentivizing and rewarding for Key Account Management

    How do you incentivise and support the roll out of key account management programmes? When implementing key account management...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

    Procurement – Creating organisational Value
    By Dr Soroosh Saghiri On May 9, 2019

    Procurement – Creating organisational Value

    With a wider view than purchasing cost management, procurement is the organisation’s gateway to external resources, which are...


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    Tags: Cranfield School of Management, featured learning, featured leadership,

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