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Actionable insights from across the Cranfield network

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Democratisation of Analytics in Marketing

It is becoming almost too obvious to state that managers are able to gather more and better data that can improve their decision...


(3 min read 693)

Tags: Cranfield School of Management, featured learning, featured leadership,

Multi-Omni Channel Retail Supply Chains

Multichannel and Omni channel supply chains - what are they and what is the difference?


(1 min read 270)

Tags: Cranfield School of Management, leadership, featured learning,

Why technology's impact on work may be overstated, but HR still has a role to play

In an article in HR Magazine, I talk about how many clichés surround how we discuss the impact of technology on the world of...


(5 min read 1093)

Tags: Cranfield School of Management, featured learning, learning,

Key Account Management: What have you done for me lately?

We can be very proud of having a key account management (KAM) programme in place, but:


(3 min read 588)

Tags: Cranfield School of Management, featured learning, featured leadership,

How The Omnichannel May Fail

It’s hardly news that several years of intense competition have left traditional bricks-and-mortar retailers reeling - in many...


(3 min read 504)

Tags: Cranfield School of Management, featured learning, featured leadership,

Marketing and Sustainable Organisation Growth

Cranfield’s Professor Emeritus, Malcolm MacDonald and colleagues, writes in their book Marketing Due Diligence , that it is the...


(4 min read 793)

Tags: Cranfield School of Management, featured learning, featured leadership,

What does a great key account manager look like?

The key account manager role is very different from that of a traditional salesperson, and increasingly many key account managers...


(2 min read 329)

Tags: Cranfield School of Management, featured learning, featured leadership,

Can you have it all? Fitting career development into work and life

As a society, we increasingly talk about the importance of striking a work-life balance. Here at Cranfield Executive...


(5 min read 1098)

Tags: Cranfield School of Management, featured learning, learning,

Develop customer relationships - I want you to be my partner for life!

The greatest potential of using key account management (KAM) as a strategic approach for growing a supplier’s business, rests on...


(3 min read 599)

Tags: Cranfield School of Management, featured learning, featured leadership,

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