--- title: Cranfield Executive Development Blog | Professor Daniel Prior description: "Daniel D. Prior recently joined Cranfield University. Previously, he was Senior Lecturer in Management at the University of New South Wales, Australia. Prior to re-joining academia in 2009, Dr Prior held roles in industries such as IT, Defence and Professional Services for companies including Acer Computer Australia, Tenix Defence, KPMG and Orima Research. Dr Prior is a past board member of SIDS and Kids ACT and Red Nose Ltd, both charities concerned with sudden infant death and infant loss. Dr Prior has also been a member of the UNSW Academic Board and the UNSW Canberra Board. Dr Prior’s teaching and research focuses on how inter-firm relationships contribute value to exchange partners at the individual, dyadic and network levels. His research appears in academic journals such as Industrial Marketing Management, the Journal of Business & Industrial Marketing and the Journal of General Management, among others. \n\nDr Prior is a Senior Fellow of the Higher Education Academy. Dr Prior is also a Fellow and Certified Practicing Marketer of the Australian Marketing Institute, a Fellow of the Academy of Marketing Science, a Member of the American Marketing Association and a Member of the Academy of Management (USA). \n\nDr Prior obtained his PhD in 2008 from Macquarie Graduate School of Management at Macquarie University, Australia.\n\n\n\nCurrent activities\nDr Prior is currently engaged as the Director of the Executive MBA. Dr Prior is also pursuing research that explores the effects of buyer-supplier relationships on economic outcomes. Key projects investigate the role of interpersonal ties in influencing relationship outcomes in the Australian Defence industry, the importance of information control on procurement success, and on developing business intelligence tools to improve relationship management decisions. Dr Prior’s teaching involves executive courses in pricing and several others in relation to B2B relationships." --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](https://www.cranfield.ac.uk/som)   - [Home](https://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) ### Subscribe to our blog for exclusive insights. # The Blog ## Actionable insights from across the Cranfield network [![BECOME A MEMBER](https://no-cache.hubspot.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://cta-redirect.hubspot.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) - [Recent Posts](https://blog.som.cranfield.ac.uk/execdev) - [Leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership#topic) - [Small business](https://blog.som.cranfield.ac.uk/execdev/topic/small-business#topic) - [Skills](https://blog.som.cranfield.ac.uk/execdev/topic/skills#topic) - [Reflections](https://blog.som.cranfield.ac.uk/execdev/topic/reflections#topic) - [Mentoring](https://blog.som.cranfield.ac.uk/execdev/topic/mentoring#topic) - [Coaching](https://blog.som.cranfield.ac.uk/execdev/topic/coaching#topic) - [Impact](https://blog.som.cranfield.ac.uk/execdev/topic/impact#topic) - [Influence](https://blog.som.cranfield.ac.uk/execdev/topic/influence#topic) - [Management](https://blog.som.cranfield.ac.uk/execdev/topic/management#topic) - [Conversations](https://blog.som.cranfield.ac.uk/execdev/topic/conversations#topic) - [Talent](https://blog.som.cranfield.ac.uk/execdev/topic/talent#topic) - [Career](https://blog.som.cranfield.ac.uk/execdev/topic/career#topic) - [Back to Knowledge hub](https://blog.som.cranfield.ac.uk/knowledge#topic) ![Taking stock of the Levy](https://blog.som.cranfield.ac.uk/hubfs/EDM_LiLBlogHeader.jpg) ![](https://blog.som.cranfield.ac.uk/hubfs/DanielPrior.png) By [Professor Daniel Prior](https://blog.som.cranfield.ac.uk/execdev/author/professor-daniel-prior) ## [Taking stock of the Levy](https://blog.som.cranfield.ac.uk/execdev/taking-stock-of-the-levy) ## Where are we? The evidence so far points to employers ‘wasting’ the Apprenticeship Levy - the most significant development in... *( read )* Tags: [Cranfield School of Management](https://blog.som.cranfield.ac.uk/execdev/topic/cranfield-school-of-management), [leadership](https://blog.som.cranfield.ac.uk/execdev/topic/leadership), [featured learning](https://blog.som.cranfield.ac.uk/execdev/topic/featured-learning), ## Talk to us about your world Call us on [+44 (0)1234 754500](tel:+441234754500) [Talk to us ↗](https://www.cranfield.ac.uk/som/executive-development/contact-us) [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development)   - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://417879.fs1.hubspotusercontent-eu1.net/hubfs/417879/Knowledge%20Hub%20%2B%20Blog/CED_KH_v6.mp4", "dateModified" : "2023-05-12T11:14:23.676Z", "description" : "", "duration" : "PT1M13S", "height" : 1080, "name" : "CED_KH_v6", "thumbnailUrl" : "https://api-eu1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/50394867274?portalId=417879&size=medium", "uploadDate" : "2021-07-08T10:07:25.171Z", "width" : 1920 } ```