Thinking outside the box - Taking a fresh look at how to nurture innovation

Faced with stiff competition, industry instability and audacious goals, there is little doubt that business survival now, more than ever, relies on innovation.

Overview

External Perspective (EP) is an increasingly significant organisational skill and management capability. A recent survey by Cranfield School of Management set out to discover just how widely shared the importance and understanding of an EP capability is among senior managers, what they and their organisations are actually doing to develop and support it.

From the Centre for General Management Development at Cranfield School of Management, Dr Catherine Bailey breaks down the findings from the survey.

This report will also:

Compare the importance of EP to the level of capability
Feature the Cranfield Model of How to promote an external perspective