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WEBINAR RECORDING | 1h 20m
In this recorded webinar, we will discuss how businesses should strategise in the post covid paradigm. The session will explore how an organisation should position itself with regards to its changing environment, and in particular its competitors, in order to gain and sustain competitive advantage. It will be a fully interactive webinar and would allow the participants to develop a perspective on the competitive strategy, based upon customer perceptions of use value and price.
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About the author
Dr Imran Zawwar, Regional Director Middle East for Cranfield Executive Development.