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Sales growth in times of Covid-19

Sales and trade operations have been distorted with suppliers and customers unable to interact. Sales leaders need to consider how their companies respond across the ‘reactive’ and ‘proactive’ continuum and also the ‘strategic’ vs ‘tactical’ dimensions to resist, reframe, reinvent and renew. Download this free resource written by Javier Marcos, Associate Professor of Strategic Sales Management and Negotiation Strategic Marketing & Sales.

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About the author

Dr Javier Marcos is Associate Professor of Strategic Sales Management and Negotiation Strategic Marketing & Sales. Javier is an inspiring management educator, researcher and consultant with 20 years of experience working in academia, consultancy and in multinational corporations.