Redefining the relationship between sales and marketing
Sales and marketing are key functions of any organisation, and their relationship can dictate success or failure in the market. This eBook explores that relationship, how it's evolving, and how to align the two functions for future success.
This eBook, written by Cranfield sales and account management academics for business practitioners, examines the evolving relationship between sales and marketing:
Marketing's role and priorities,
Aligning sales approaches to marketing activity,
Discovery and understanding of true pain points,
Dispelling or reaffirming buyer perceptions,
Delivering value as a trusted partner in the journey.
CED - eBook - Redefining the relationship between sales and marketing
