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Keeping key customers close through uncertain times
PODCAST | 16 mins
Ask the expert podcast series
In this ever changing landscape, how do we navigate customer relationships to ensure we both end up stronger when things settle back into the new normal? Using research from the past recession and insights on our new reality, Sue Holt is invited to share her thoughts on keeping key customers close through uncertain times.
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About the author
Dr Sue Holt is involved in lecturing, research and consultancy in a number of key areas of marketing. Her main interests lie in the fields of global and key account management, customer relationship marketing and business-to-business marketing and she has worked with many different organisations in these areas. Prior to working with Cranfield, Sue pursued a wide ranging management career in both the public and private sectors, including working for the Prime Minister at 10 Downing Street and for the Speaker in the House of Commons. Sue has published academic and practitioner articles on key account management and creating customer value and is currently the Director of Cranfield's flagship Open Programme on Key Account Management.