Innovation design thinking

WEBINAR RECORDING | 1 hour

Join Dr Imran Zawwar, Lecturer in Strategic Management, as he looks into the 'Design Thinking' approach to innovation and problem solving. In this webinar he shared pragmatic perspectives on fostering innovation within your organisation. He highlighted that the current crisis has created an increasingly competitive and challenging environment when every business leader is gazing hopefully to unlock new opportunities because they realise there is business as usual, no more!

He explored the definition of 'new' when it comes to innovation. He reminded us that simple incremental, me-too solutions will not make the cut and radical innovation is needed to ensure survival. However he warned against doing something new, 'just because I can'. He described how innovation has to be intrinsically linked to value creation. He took us through the key factors which hold back innovation.