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WEBINAR RECORDING
Watch Dr Annmarie Hanlon, Visiting Fellow in Digital and Social Media Marketing at Cranfield School of Management, as she leads the discussion on digital marketing in a crisis.
The current situation has seen how buying behaviour has changed overnight, with products and services being dramatically reclassified. Discover where your products and services are classified and understand the actions needed to better manage and adapt to the needs of clients and customers right now.
During this 1hr webinar, Annmarie will walk you through the digital marketing toolbox, sharing insights on what works and where, highlighting the opportunities available at the moment.
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About the author
Dr Annmarie Hanlon is an academic and practitioner in digital marketing strategy and the application of social media for business and a Visiting Fellow at Cranfield School of Management. She has run her own consultancy for over twenty years and is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketers. Annmarie has presented keynotes talks for the Institute of Directors, Chartered Management Institute and has delivered guest lectures on social media at the universities of Nottingham and Loughborough.