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About the author

Dr Annmarie Hanlon is an academic and practitioner in digital marketing strategy and the application of social media for business and a Visiting Fellow at Cranfield School of Management. She has run her own consultancy for over twenty years and is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketers. Annmarie has presented keynotes talks for the Institute of Directors, Chartered Management Institute and has delivered guest lectures on social media at the universities of Nottingham and Loughborough. 

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