Supercharge your Account Based Marketing
VIDEO | 30 minutes
Artificial intelligence is changing the nature of account based marketing (ABM) and has a direct impact on the buying journey.
ABM involves targeting specific accounts with a set of sales and marketing activities. There is a lot of talk and hype about AI and its dangers, but there are significant opportunities too, especially in the marketing and sales process.
In this webinar, Dr Matt Wilkinson will explain ABM, and how and where AI fits in to maximise impact.
- Overview of ABM in practice.
- The ABM buying journey.
- How and where in the ABM process AI can supercharge your efforts.
