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Negotiating in Business: Addressing biases to create and capture value
VIDEO | 55 minutes
The sales process is the culmination of marketing activity and can often not work as planned due to our approaches or how we address the situation. Join us to discover more about cognitive biases that often occur during the sales process and how these can be addressed.
The marketing team might support the sales team with pre-pitch materials, a detailed briefing yet sometimes it all goes wrong. This webinar addresses the cognitive biases often present in the commercial negotiations, that we may not be aware of, as well as how to avoid them in the future.
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