Modern Advertising
VIDEO | 30 minutes
How brand communications are transforming social and cultural behaviours.
This webinar examines how brands can influence social and cultural change through their communications. Using examples from past and present campaigns to highlight both best practice and potential pitfalls, Sarah Turnbull, Professor of Marketing at the University of Portsmouth, will explore how advertising can be used for social good.
The discussion in this webinar will help you:
- Understand the influence of advertising, both positive and negative.
- Discover how advertising is driving social and cultural change.
- Explore the importance of authentic organisational values in modern advertising.
