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Future of Everything: The future of deshopping

VIDEO | 60 minutes

Combatting deshopping is the key to retail success, and this unethical returns behaviour is an ever-growing problem.

Dr Tamira King, Senior Lecturer in Marketing, unpacks deshopping research from the perspectives of consumers and large and independent retailers.

She examines the attitudes that influence return behaviour and the management techniques employed by a diverse group of retailers ranging from fashion to electronics. 

 

 

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