---
title: Malcolm McDonald's Ten Guidelines for Profitable KAM eBook LP
image: https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Images/OEP/S%20and%20M%20%28Sales%20and%20Marketing%29/KAMBP/antique-crumpled-crumpled-paper-612800.jpg
---

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# Professor Malcolm McDonald’s ten guidelines for profitable key account management (KAM)

Download a **FREE** Copy of the Guide Below

 

**Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed.**

### This guide clearly outlines:

- Ten-steps organisations should  
  follow for profitable key account management;
- A details explanation on each step to ensure you are following the right guidelines for profitable KAM.
- The 'Key Account Management Business Strengths' framework that can be applied to your organisation;

### FREE DOWNLOAD:

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