--- title: "Webinar | The Future of Everything: Organisational resilience in the never-normal" description: At what point must organisations stop adapting to the “new normal” and accept that they must instead learn to thrive in the “never-normal”? image: https://blog.som.cranfield.ac.uk/hubfs/Knowledge%20Hub%20Webinar%20banner%20%281%29.png --- [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/CGMD%20Blog/Images/CGMD%20Images/Logos/Marques-SoM.png?width=1&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som) [![Marques-SoM](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/Marques-SoM.png?width=85&name=Marques-SoM.png)](http://www.cranfield.ac.uk/som)   - [Home](http://blog.som.cranfield.ac.uk/knowledge) - Featured - [CEO Summit](https://blog.som.cranfield.ac.uk/knowledge/tag/ceo-summit-2021) - Categories - [Changing World of Work](https://blog.som.cranfield.ac.uk/knowledge/tag/changing-world-of-work) - [Digital Transformation](https://blog.som.cranfield.ac.uk/knowledge/tag/digital-transformation) - [Economics](https://blog.som.cranfield.ac.uk/knowledge/tag/economics) - [Entrepreneurship](https://blog.som.cranfield.ac.uk/knowledge/tag/entrepreneurship) - [Finance and Accounting](https://blog.som.cranfield.ac.uk/knowledge/tag/finance-and-accounting) - [Implementation](https://blog.som.cranfield.ac.uk/knowledge/tag/implementation) - [Leadership](https://blog.som.cranfield.ac.uk/knowledge/tag/leadership) - [Logistics and Supply Chain](https://blog.som.cranfield.ac.uk/knowledge/tag/logistics-and-supply-chain) - [Organisational Behaviour](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-behaviour) - [Organisational Resilience](https://blog.som.cranfield.ac.uk/knowledge/topic/organisational-resilience) - [Strategic Marketing and Sales](https://blog.som.cranfield.ac.uk/knowledge/tag/strategic-marketing-and-sales) - [Strategy](https://blog.som.cranfield.ac.uk/knowledge/tag/strategy) - [Sustainability](https://blog.som.cranfield.ac.uk/knowledge/tag/sustainability) - [Executive Development](https://blog.som.cranfield.ac.uk/knowledge/tag/executive-development) - Content - [Articles](https://blog.som.cranfield.ac.uk/knowledge/tag/article) - [Whitepapers](https://blog.som.cranfield.ac.uk/knowledge/tag/whitepaper) - [eBooks](https://blog.som.cranfield.ac.uk/knowledge/tag/ebook) - [Podcasts](https://blog.som.cranfield.ac.uk/knowledge/tag/podcast) - [Webinars](https://blog.som.cranfield.ac.uk/knowledge/tag/webinar) - [Videos](https://blog.som.cranfield.ac.uk/knowledge/tag/video) - Programmes - [Open Programmes ↗](https://www.cranfield.ac.uk/som/open-executive-programmes) - [Customised Programmes ↗](https://www.cranfield.ac.uk/som/executive-development/consultancy-and-custom-solutions) - [MBA Programmes ↗](https://www.cranfield.ac.uk/som/cranfield-mba-programmes) - [Master's Apprenticeships ↗](https://www.cranfield.ac.uk/som/management-and-leadership-masterships) - [The Blog](https://blog.som.cranfield.ac.uk/execdev) [![JOIN THE KNOWLEDGE HUB](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/b9b69d4d-7ced-4ee8-bd11-b66d3bd4d1b7) ### Subscribe you blog for exclusive insights. ![](https://blog.som.cranfield.ac.uk/hubfs/Knowledge%20Hub%20Webinar%20banner%20%281%29.png) read # Webinar | The Future of Everything: Organisational resilience in the never-normal By Professor David Denyer ##### At what point must organisations stop adapting to the “new normal” and accept that they must instead learn to thrive in the “never-normal”? ---   Organisational resilience is the ability to anticipate, prepare for, respond and adapt to incremental change and sudden disruptions in order to survive and prosper. Today, these changes and disruptions are relentless; businesses operate in an environment dominated by war, pandemic, climate change, new technologies and a rapidly evolving social landscape. At what point must organisations stop reacting to the “new normal” and accept that they must instead learn to adapt and thrive in the “never-normal”? How can businesses large and small build structures and cultures that last in such uncertain times? David Denyer, Professor of Leadership and Organisational Change, and Strategic Business Director at Cranfield School of Management, addresses these issues in the latest Future of Everything expert webinar series.   [![WATCH NOW](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/c805240a-a5c6-40a3-982f-5856e806abcb.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/c805240a-a5c6-40a3-982f-5856e806abcb)   ---   [David Denyer ](https://www.cranfield.ac.uk/som/executive-development/capabilities-thought-leadership/organisational-resilience-and-change-leadership/david-denyer)is Professor of Leadership and Organisational Change, Strategic Business Director at Cranfield School of Management and leads Cranfield University’s Resilience Grand Challenge initiative.  He is a leading mind in organisational resilience, previously voted HR magazine’s “Most Influential UK Thinker”. He works with organisations across all sectors to build capabilities of change, leadership, and resilience and helps senior leaders to establish strategic direction and deliver sustained performance improvement. He has published a large number of important and highly cited articles and book chapters and delivers keynotes at high-profile international conferences.       Tags: [organisational resilience](http://blog.som.cranfield.ac.uk/knowledge/tag/organisational-resilience), [webinar](http://blog.som.cranfield.ac.uk/knowledge/tag/webinar) ### Related Articles ## [Webinar | The Role of Business in Improving Women's Safety in the Night-Time Economy](http://blog.som.cranfield.ac.uk/knowledge/webinar-womens-safety-in-the-night-time-economy) *( read )* Topics: [organisational resilience](http://blog.som.cranfield.ac.uk/knowledge/tag/organisational-resilience), [webinar](http://blog.som.cranfield.ac.uk/knowledge/tag/webinar) ## [Webinar | Making Sense of Fashion: A sustainable approach](http://blog.som.cranfield.ac.uk/knowledge/webinar-making-sense-of-fashion) *( read )* Topics: [organisational resilience](http://blog.som.cranfield.ac.uk/knowledge/tag/organisational-resilience), [webinar](http://blog.som.cranfield.ac.uk/knowledge/tag/webinar) ## [Webinar | Show Me the Money: Investing in Marketing Technology](http://blog.som.cranfield.ac.uk/knowledge/webinar-show-me-the-money-investing-in-marketing-technology) *( read )* Topics: [organisational resilience](http://blog.som.cranfield.ac.uk/knowledge/tag/organisational-resilience), [webinar](http://blog.som.cranfield.ac.uk/knowledge/tag/webinar) [![New call-to-action](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/b37c4055-3959-4106-a688-87d656e802a0.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/b37c4055-3959-4106-a688-87d656e802a0)    [![cranfieldexecutivedevelopmentlogo](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/cranfieldexecutivedevelopmentlogo.png?width=300&name=cranfieldexecutivedevelopmentlogo.png)](https://www.cranfield.ac.uk/som/executive-development) - - - - - - © Cranfield Management Development Ltd - **[execdev@cranfield.ac.uk](mailto:execdev@cranfield.ac.uk)  ·  [+44 (0)1234 754500](tel:+44%20(0)%201234%20754500)**  ·  [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy)