---
title: Impact and Influence Brochure
---

[Logo](https://blog.som.cranfield.ac.uk?hsLang=en-gb)

![](https://blog.som.cranfield.ac.uk/hubfs/LD_Blog_Live_Site_Files/Images/logo-responsive.svg)

Brochure download

# **Impact and Influence**

 

## Develop an understanding of how to use different tactics to engage and influence others within different environments

Discover how to be authentic in terms of your personal impact and influence and how to communicate your messages with greater clarity and purpose.  Learn how to manage your inner confidence and think on your feet, especially in pressured situations. 

Concepts covered within the programme include:

- Framing impact and influence,
- Techniques for getting focused,
- Connecting and engaging - first impressions,
- Self-awareness,
- Personal performance awareness stories,
- Environment mapping,
- Analysing your performance,
- Journaling,
- Impactful communication,
- Delivering key messages,
- Managing your energy for high performance

![IAI brochure cover-1](https://blog.som.cranfield.ac.uk/hs-fs/hubfs/IAI%20brochure%20cover-1.jpg?width=248&height=355&name=IAI%20brochure%20cover-1.jpg)

 

 

**Complete the form to find out more about our Impact and Influence Programme**

© 2026 Cranfield University | [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy)