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Key Account Management - Negotiating with Key Customers

Strategic negotiation is a fundamental competence for key account managers. Many key account managers still struggle to move away...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Developing Strategic Negotiation Skills and Capability: An integrated approach

David Deegan recently highlighted the importance for organisations to invest in their negotiations skills in his blog, Deal or...


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Tags: Cranfield School of Management, leadership, featured learning,

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