How to succeed at Strategic Account Based Marketing

By Professor Malcolm McDonald

Although the term Account-Based Marketing (ABM) has been around for many years and it has now become the focus for many companies, there is still some confusion about exactly what it is. At the pinnacle of ABM models is Key Account Management (KAM) known as Strategic Account Management (SAM) in the USA, which is one-to-one customer management. Below this are major accounts that are not quite big enough to be incorporated in KAM, this is ABM and involves one-to-few customer management. ABM...

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Points mean prizes part II: Linking gamification to learning

By David Medcalf

Dr Toby Thompson recently wrote a blog “Points mean prizes” which piqued a lot of peoples’ interest.

 

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Manufacturing on Mars

By Kassia Gardner

National Apprenticeship Competition, 22 May 2018, Cranfield University.

Apprentices in engineering and manufacturing technologies from all years are invited to work in teams from their institution and build models to demonstrate their innovative ideas for Manufacturing on Mars.

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5 ways personal transformation can make you a better leader

By Kassia Gardner

People need leaders who inspire and motivate their teams to perform better, no matter what organisation they work for.

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Delving deeper into the Cranfield Learning Management System (LMS)

By David Deegan & David Medcalf

When we are engaged – really engaged – and enjoying an activity, time flies and we actually get more done. 

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Our top 10 blog posts from 2017

By Kassia Gardner

Do you feel like the year flew by in a flash? Us too. This year we've published lots of articles about everything from how to be more productive, developing your workforce, tips for mindfulness at work, and more!

Didn't get a chance to read everything this year? No problem.

If you only had time to read a few posts this year, here's the top 10 popular posts from around Cranfield Executive Development's blogs to make 2018 your best year yet.

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A fresh approach to Leadership Development

By Thomas Nugent

Good management strategy is key to any business—a lack of coherence has an insidious effect on a company’s longevity. But, in addition to an understanding of how to manage a company, strong leadership is a vital hinge in the growth apparatus of any successful firm.

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Executive Development - The impact of the iPhone

By Wendy Shepherd

I appreciate that some readers will not be old enough to remember life without a mobile phone. But for those of us who are, it is interesting to reflect on what happened when we went on a development programme for a couple of days. How did we keep in contact with the workplace so that things didn’t fall apart in our absence?

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Women on Boards: progress but there are too few women on boards

By Kassia Gardner

There has been an increase in the number of women being appointed to FTSE 100 boards but few women are fulfilling senior roles on those boards. That’s the findings of this year’s Female FTSE Report, by academics at Cranfield School of Management and Exeter University Business School, sponsored by Aviva and the Government Equalities Office.

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5 Keys to executive presence

By Kassia Gardner

Presence begins the moment you walk into a room and remains long after you’ve left, but developing presence isn’t a happy coincidence. It needs a thoughtful approach about the way you want to make an impact.If you want to increase your impact and influence, then here are five keys to developing your executive presence.

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