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The Blog

Actionable insights from across the Cranfield network

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Crafting a Value-Creating Sales Strategy

Creating customer value is the core mission of marketing and sales organisations. To ensure your sales strategy creates...


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Procurement – Creating organisational Value

With a wider view than purchasing cost management, procurement is the organisation’s gateway to external resources, which are...


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Impact of Disruptive Trends on Logistics & Supply Chain Management Practices – The Retail Sector

Many businesses have found innovative use of technology has disrupted the traditional approach to supply chain strategy and the...


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Corporate Financial Strategy: Capital investment

Corporate financial strategy is a way to complement business strategy, to get the most long-term value out of a company. It is...


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Supply Chain 4.0 – The Digital Era

There is a revolution taking place. Enabled by leveraging technologies and concepts from Industry 4.0, the 4th Industrial...


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Sales Leadership Paradoxes

Sales organisation are changing, so should sales leadership


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Reducing Costs Through Collaborative Working in the Supply Chain

In these uncertain times, with many economic challenges ahead, the need to contain costs across the business is as strong as ever.


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