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The Blog

Actionable insights from across the Cranfield network

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Developing Customer-led and Customer-focused Strategies

As key account management has evolved over the last twenty years it has moved from a focus on what the supplier wanted to achieve...


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Tags: Cranfield School of Management, featured learning, featured leadership,

Supply Chain Leaders - Are you ready to share leadership?

Make a Google search for images of ‘leadership’ and see what the word still implies: there’s one person at the front of the...


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Tags: Cranfield School of Management, leadership, featured learning,

Supply Chain Collaboration

Within the supply chain, we all want win-win relationships. The key to this is collaboration but we need to be able to develop...


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Sustainable Supply Management

Moving toward a sustainable supply chain largely depends on sourcing and supply management decisions and actions. Sustainability...


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Corporate Financial Strategy: Raising funds

Corporate financial strategy is a way to complement business strategy, to get the most long-term value out of a company. It is...


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Adopting Key Account Management - Choose me and I will choose you

Adopting Key Account Management (KAM) requires the commitment of specific resources, changes in the organisational structure and,...


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Recession? Is it time to prepare for hard times to come?

The fall in the retail sales figures in May could be a one off blip (or common cause variation) but given the slower growth in...


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Tags: leadership, featured leadership, featured sidebar all,

Will Supply Chain 4.0 digitisation mean integration or disintegration?

Certainly Supply Chain 4.0 is going to make the numbers sparkle. Nike’s plans to move to a model that cuts lead times from 60 to...


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The Key Account Management Framework

For organisations looking to implement key account management, Mark Davies, visiting fellow at Cranfield School of Management,...


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