Cranfield Executive Development Blog (6)

Marketing in this Covid-19 driven recession

By Professor Malcolm McDonald On March 20, 2020

Marketing in this Covid-19 driven recession

Professor Malcolm McDonald offers these thoughts during these difficult times in order to encourage all those of us who are...

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Tags: leadership

Was your supply chain prepared for Covid-19?

By Professor Richard Wilding OBE On March 18, 2020

Was your supply chain prepared for Covid-19?

Coronavirus (Covid-19) measures are seizing up the global supply chain and have become an emergency for board executives. Once...

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Tags: leadership, reflections

By James Lawrence - extract from #PTK Pass the Knowledge On February 10, 2020

How has the role of the IT leader changed in current times?

IT leaders have never been more essential to the success of any organisation – or had more demands heaped upon their shoulders....

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Tags: leadership, mentoring, management

5 minutes with Scott Anderson: My Key Account Management experience

By Cranfield School of Management On January 13, 2020

5 minutes with Scott Anderson: My Key Account Management experience

As part of his executive development Scott Anderson of Luxfer Gas Cylinders, attended Cranfield’s Key Account Management Best...

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Tags: conversations

Why professional development should be in your 2020 New Year's resolutions

By Cranfield School of Management On December 18, 2019

Why professional development should be in your 2020 New Year's resolutions

Henry Ford is credited as once saying: “Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays...

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Tags: leadership, reflections, career

Advance your career: How to go from middle weight to heavy weight in 2020

By Cranfield School of Management On December 18, 2019

Advance your career: How to go from middle weight to heavy weight in 2020

Moving up in your career can be more difficult the higher up the career ladder you rise. At lower levels, progression is almost a...

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Tags: leadership, career

How to make a financial strategy for Brexit

By Professor Ruth Bender On December 5, 2019

How to make a financial strategy for Brexit

Whatever the eventual details and impacts, businesses need to treat Brexit like a recession.

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Tags: Cranfield School of Management, featured learning, featured leadership,

Malcolm McDonald's Ten Guidelines for Profitable Key Account Management

By Professor Malcolm McDonald On October 28, 2019

Malcolm McDonald's Ten Guidelines for Profitable Key Account Management

Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the...

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Tags: Cranfield School of Management, featured learning, featured leadership,

What will supply chains look like in zero carbon Britain?

By Professor Richard Wilding OBE On October 10, 2019

What will supply chains look like in zero carbon Britain?

The policy commitment to make Britain the first zero carbon nation by 2050 has all kinds of implications for supply chains, how...

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Tags: Cranfield School of Management, leadership, featured learning,

Key Account Management - Negotiating with Key Customers

By Dr. Sue Holt On October 6, 2019

Key Account Management - Negotiating with Key Customers

Strategic negotiation is a fundamental competence for key account managers. Many key account managers still struggle to move away...

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Tags: Cranfield School of Management, featured learning, featured leadership,

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The Blog

Actionable insights from across the Cranfield network

Marketing in this Covid-19 driven recession

Was your supply chain prepared for Covid-19?

How has the role of the IT leader changed in current times?

IT leaders have never been more essential to the success of any organisation – or had more demands heaped upon their shoulders....

5 minutes with Scott Anderson: My Key Account Management experience

Why professional development should be in your 2020 New Year's resolutions

Henry Ford is credited as once saying: “Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays...

Advance your career: How to go from middle weight to heavy weight in 2020

Moving up in your career can be more difficult the higher up the career ladder you rise. At lower levels, progression is almost a...

How to make a financial strategy for Brexit

Malcolm McDonald's Ten Guidelines for Profitable Key Account Management

What will supply chains look like in zero carbon Britain?

Key Account Management - Negotiating with Key Customers

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