---
title: Toxic interactions on social media brand channels
description: How brands can address triggers, consequences and solutions to toxic social media interactions
---

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## Toxic interactions on social media brand channels

VIDEO | 60 minutes

*How brands can address triggers, consequences and solutions to toxic social media interactions.*

In the latest webinar from Cranfield's [Strategic Marketing Forum](https://www.cranfield.ac.uk/som/research-clubs/strategic-marketing-forum), [Dr Jan Breitsohl](https://www.gla.ac.uk/schools/business/staff/janbreitsohl/) discusses his research into hate speech and how brands, online retailers and global corporations can mitigate negative online discussions and use as an opportunity to showcase brand values.

 

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