---
title: "Modern Advertising: How brand communications are transforming social and cultural behaviours"
description: Explore how modern advertising and brand communications are transforming social and cultural behaviours. 
---

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## Modern Advertising

VIDEO | 30 minutes

*How brand communications are transforming social and cultural behaviours.*

This webinar examines how brands can influence social and cultural change through their communications. Using examples from past and present campaigns to highlight both best practice and potential pitfalls, [Sarah Turnbull](https://www.port.ac.uk/about-us/structure-and-governance/our-people/our-staff/sarah-turnbull), Professor of Marketing at the University of Portsmouth, will explore how advertising can be used for social good.

The discussion in this webinar will help you:

- Understand the influence of advertising, both positive and negative.
- Discover how advertising is driving social and cultural change.
- Explore the importance of authentic organisational values in modern advertising.

 

---

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