--- title: "An Executive’s Guide to Social Media: 7 Strategic Purposes of Social" description: Learn how to apply the 7 key strategic purposes of social media to your own context and position. --- [Logo](https://blog.som.cranfield.ac.uk?hsLang=en-gb) ![](https://blog.som.cranfield.ac.uk/hubfs/LD_Blog_Live_Site_Files/Images/logo-responsive.svg) # **Knowledge Hub** Membership Content [![\<\< Back to Knowledge Hub](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/07414410-a18b-4432-a3c3-9f2a0438f294.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/07414410-a18b-4432-a3c3-9f2a0438f294) ## An Executive’s Guide to Social Media: 7 Strategic Purposes of Social VIDEO | 60 minutes Join digital marketing and social media guru Annmarie Hanlon for a webinar that will update and upgrade the way you view and use social media in your organisation.   --- ## **Membership content** Please join the Knowledge Hub to access all membership content, register for events and to receive exclusive promotional offers. **To view this webinar please join the Knowledge Hub.** [![JOIN THE KNOWLEDGE HUB](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/a72bf58e-72fe-4a9b-a5ff-2d43cb4c2a82.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/a72bf58e-72fe-4a9b-a5ff-2d43cb4c2a82) If you are already a member but are accessing this content using a different device or browser, you may need to key in your details again to gain access. Please ensure private browsing is turned off. If after submitting the form nothing happens, please refresh the page. No video selected Select a video type in the sidebar. [![\<\< Back to Knowledge Hub](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/417879/07414410-a18b-4432-a3c3-9f2a0438f294.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/417879/07414410-a18b-4432-a3c3-9f2a0438f294) © 2026 Cranfield University | [Privacy Policy](https://www.cranfield.ac.uk/som/privacy-policy)