---
title: General Management | The smart way to share knowledge
description: Download Cranfield's 'The smart way to share knowledge' article to discover how to nurture effective knowledge management within your organisation.
image: https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Articles/CGMD%20article%20-%20Smart%20way%20to%20share%20knowledge%20615.jpg
---

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# Download

# Cranfield's 'the smart way to share knowledge' article

All areas of an organisation need to share knowledge in a smart, relevant and cohesive way to harvest ideas from all levels and areas

![](https://blog.som.cranfield.ac.uk/hubfs/ED%20Blog/ED%20Articles/CGMD%20article%20-%20Smart%20way%20to%20share%20knowledge_Image_2a.jpg)

### Encourage staff to value and share their ideas

Knowledge is at the heart of every business. However, extracting the ideas and turning them into action is a problem experienced by many organisations. We can help you nurture effective knowledge management. 

### Discover the smart way to share knowledge

Businesses need a culture of knowledge management where staff feel comfortable sharing ideas, knowing that there are systems and people in place to turn them into usable, actionable ideas.

Typically, knowledge management follows a top-down structure whereby senior executives respond to external threats and opportunities with change initiatives filtered through the business.

But there are too many sources of potential opportunities and threats for a small elite to detect and respond effectively.

Early clues to opportunities and threats are evident to staff closest to them, so ideas often come from the ground, not from the top.

**Discover how to nurture effective knowledge management within your organisation today! **

### CGMD The smart way to share knowledge

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