Goal-setting Lessons From the Sporting World

By Dr Veronica Burke

In elite sport, a carefully managed goals strategy is very effective in enhancing performance – far superior to vague aspirations or no goals at all.

By paying attention to what works, we can translate much of what we understand from sport into a business context. Psychological research demonstrates that difficult, high-level goals prompt superior performance much more successfully than vague ‘do-your-best’ or no goals.

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